Thursday, June 01, 2006
Trademark practitioner Marty Schwimmer, whose wife just defended her dissertation (so does this make Marty Herr Doctor? or just, I'm With Her), has an update to his earlier thoughts about Web 2.0 as an enforceable service mark: "[T]he trademark lawyer has to advise the client that adopts this 'brand as buzzword' strategy that its likely result is razor-thin trademark protection, and backlash when those thin rights are asserted." No shortage of gray matter around that Schwimmer household.
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