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Tuesday, May 30, 2006

Bang For The Cluck

Wired Magazine (14.01, 01/06), How Click Fraud Could Swallow the Internet: "PPC [pay per click] providers seem doomed, at least for the near future, to an endless race against the scammers, spammers, and network jammers."

Reuters (today), Internet advertising up 38 percent in 1st quarter: "[T]he preliminary first-quarter figures indicate the strength of online advertising, which grew to a $12.5 billion industry last year from less than $1 billion in 1997."

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