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Monday, April 19, 2004

Hundred Thousand Dollar Bar

Over at David Giacalone's, my Newport neighbor J. Craig Williams explains how his blog has helped grow his law practice — we're talking "hundreds of thousands of dollars' worth of legal business" — as reported in the New York Times:

I think you have to put yourself out there, who you truly are, and let people see that.  You show them that you're the one they want to hire because you either write well, they understand what you write, or you're writing about the very thing that they need help with . . .

Just as important to getting clients, however, is that the blog teaches me . . . I am [] more informed about the law than if I did not write it.

Nice, huh? (The backdrop of the discussion is continued musing about LexBlog, and business blogging in the legal context.)


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