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Monday, June 09, 2003

Are Weblogs A Threat Or Opportunity For Enterprises?

This panel of fine folks is up. I'm a bit late to the party because coffee called. (My fingers are a bit tired, but since the whole room is blogging this, you should be ok!)

Beth Goza: "The only blogging strategy a marketing department should have is no blogging strategy." Absolutely blogging should be encouraged. Blogs are great at removing layers between the company and its customers. But people who work, for example, for Microsoft, are passionate about what they do, have positive things to say. If that's indirect marketing, that's great. ... Doesn't like the term guerrilla marketing, does like Gonzo Marketing. ... Mentions Microsoft VP Eric Rudder's blog as an example of transparency working on a corporate blog. Talks about bringing Gizmodo folks to Redmond. Interestingly, ZDNet wrote a really nasty article about them inappropriately trying to sway Palm users. Full disclosure is important.

Michael O'Connor Clarke: "If you don't have a personality, you don't, by definition, have a blog."

Jason Shellen (on the negative connotations of the term "pitch"): "I don't want someone to educate me, I want to learn." Jeff Jarvis: points out though that you want the same exposure, if you're Gizmodo, as those who traditionally have "pitched" big media to get it.

Rick Bruner: "There's just a need in a lot of organizations to more efficiently publish information."

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