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Friday, January 10, 2003

And Now For Another Word...

Remember the Josie and the Pussycats movie, which split opinion on whether it was high irony, low advertising, or both? Well, the New York Times reports today that the WB is planning "a contemporary, hip Ed Sullivan show" with on-board commercials rather than periodic interruptions as a way to get ads past PVRs:
The hourlong program, to be broadcast for six weeks this summer, will try to highlight the companies' products in various ways, like putting singers on a set dominated by a logo or building comedy routines around a product.
[via ILN] Something tells me there has to be a connection between this and the TiVo bicycle jersey (wide shot) -- which lets even the most amateur rider bask in the glow of a Kool Korporate Sponsor!

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