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Monday, December 09, 2002

Self, Meet Self

Just when you've gotten smug in your demographic-trouncing disparateness...someone comes along and shows you you're just another walking wallet. I sent the link to this Fast Company article -- Sophisticated Sell: Why are so many women interested in shopping at Anthroplogie? -- this afternoon to my three best friends, bemoaning that the jig is up, we've been pinned to the wall, boxed, wrapped and tied up with a bow. Seems like it's just in time for the holidays, but this outfit's been surreptitiously at it since 1992, apparently:
The Anthropologie woman is not so much conflicted as she is resistant to categorization. Her identity is a tangle of connections to activities, places, interests, values, and aspirations. She's not married with two kids: She's a yoga-practicing filmmaker with an organic garden, a collection of antique musical instruments, and an abiding interest in Chinese culture ( plus a husband and two kids ).
Ugh, there's more. If this is a shade too close to home, go on over there for a good laugh or cry -- your call. No, I don't have two kids. Yes, I do shop there, it's been like six years now.

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