Wednesday, February 20, 2002
B-2-Blog
A dear friend is the head of communications for one of the mega toy retailers (not Toys-R-Us, but you get the gist). We have had some interesting discussions about weblogs lately, and I sent Gonzo Marketing along some time ago. Interest is high - but so is skepticism - as I make suggestions about how corporate/employee and corporate/customer relations might be strengthened if they begin using weblogs within the company and beyond. I am trying to assemble "further reading." Rebecca Blood's history is good, as are Pyra's comments about facilitating "team/department/company" communications. But hasn't Dave Winer written more extensively on this? (I'm coming up empty on scripting.com.) And others, no doubt?
posted by Denise at 4:36 PM
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