The other day Doc was inspired by Robert Scoble to do a little ego surfing on Google, and he found a sponsored link pointing him to the carSerfs Hall of Heros. Reading this post of his began a chain tickle reaction for me, that went something like this:

1. Cool that a business is marketing itself on the Web in part by acknowledging the greatness that is Doc.
2. [Scanning just the first few names on the list] My, he is in nice company.
3. Holy doubletakes, Batman, so am I!
4. "And who cares if you're reading about the life and interests of a lawyer." Heh. "[S]he's the high-tech, Erma Bombeck." Heh heh.
5. Nice company indeed!
6. Including the only other carSerfs heroine to date, Shoshana Zuboff, who I also think is brilliant.
7. Hey, lookee there, she's now got a regular column with Fast Company. Wonder if she's blogging for them? Doesn't look like it.
8. Wow, those carSerfs guys get Gonzo Marketing, in so many ways. But wouldn't it be nice to see a name/names associated with the posts on their weblog?
9. Speaking of the greatness that is Doc, the baby has been slumbering nearly two hours in the sling Doc recommended when we flew back from Boston last year.
10. The Support Economy in action: "She nailed our thinking behind carSerfs and the kind of support we think people want." "Welcome to the Dr. Sears Virtual Office Visits."
11. I simply could not have survived the last 14 weeks without the sling and The Baby Book, and I have Doc to thank. Must remember to do so in a big squishy way in person. (Though there's so much less of him to squish.) Must remember to buy The Successful Child.
12. It's a little late, but since we're on the topic of Doc, and Doc inspired the prize t-shirt, I'm pleased to announce that Frank Paynter won the "guess the baby" contest, since he postulated Tyler would be a boy, early, and a featherweight. (Those were the days!) Frank, it's on its way, I know you can't wait.

So yeah, that about covers it. [Update]: Except for one thing, don't miss Doc on CBS Sunday Morning tomorrow. Here's the related article — Digital Democracy — and Doc's quote about the Dean campaign blog:

Up until the Howard Dean campaign, we thought of a web log as a changing site that's a journal that an individual publishes. And now, all of a sudden, it's this place where hundreds, or even thousands, of people can add comments. And the people who are adding the comments are busy looking at each other's comments.